The global food and beverage industry has experienced significant growth over the past few years. This is mainly due to the strong developments and innovations of the industry, which has further increased and strengthened consumption and cost. There has been a marked improvement in customer preferences and demands, further indicating a drive for premiumization and customization. Manufacturers are now trying to create different products in order to create more marketing opportunities, thereby taking into account customer preferences. The busy lifestyle in developed countries has led to a decline in cooking and an increasing trend of snacking. Customers are now more inclined to buy processed foods such as bread, cereals, frozen and packaged foods, processed meat and fish. This has led to an increase in the demand for a variety of foods, which is expected to increase the consumption volume of food processing components in the food and beverage industry.
Similarly, many other factors influence consumer choice of food and beverage products, including the preference for pure label products. Clean label products are natural organic products that are free from GMO, synthetic ingredients and allergies. The pure labeling trend is gaining prominence worldwide, especially in North America and Europe, with emerging regions of Asia-Pacific, South America and worldwide experiencing a steady increase in demand. Users are more aware of the harmful effects of using artificial ingredients. The growing consumer demand for pure label products and the industrial response to these needs can better illustrate the growing market for these products, which will further impact the products in the coming years.
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